Website Design

There's a (possibly) overused analogy of building a plane while it leaves the runway and takes flight. This project ran in parallel with a brand refresh and complete overhaul on how we were re-positioning our growing roster of products and industries. As I was leading marketing while acting as the designer and director, I spent time across the org with product, sales, and executives refining the approach as we brought the site into reality. A vast amount of new content was required, which is where I put on my copywriter hat at least once a day.

Aside from working with my team and collaborators (below), I loved seeing how much this new site advanced us compared to the legacy Wordpress version. One design element in particular was creating the various virtual card designs that helped to visually convey how our product fit within various industries and use cases. They're sprinkled throughout the site and bridged the brand refresh work into pragmatic illustration.

Events were also a significant part of our marketing efforts, and the new content management system we built made it far easier to create pages for pre and post event lead capture.

Once the new site launched, we saw an 11% increase in organic search traffic. Weekly sessions and active users increased 170%. Organic leads grew by 112% and MQLs by 103% in the months following the relaunch.
‍
As a Hubspot-anchored company, we used their forms across the site. Our digital marketing manager meticulously created campaigns that aligned with landing pages and forms to track every digital initiative and event.

Our agency partner also implemented schema markup that gives search engines context around what the content of each page meant and how it was relevant to LLM queries.

46 legacy pages were decommissioned and a handful of improved legal pages were added as well (important for all of the contracts and partnership agreements floating around)

Danny Anan (Webflow),
Gordon Eckler / Plaid Again (Illustration & 3D),
‍Connor Lewis (Video),
‍Compound Growth Marketing (Demand Gen Agency),
‍Kristin Banker (Digital Marketing Manager)

There honestly wasn't any friction to speak of on this project. The team was a delight and the path remained obstacle free.

However, about a year after completion there was an issue that arose with the brand name Network For Good. Due to legal issues, they had to change to For Good and revise their brand and URL accordingly. I was unfortunately not available to collaborate on this second round with them. Therefore what you see online today is different than the original site that we shipped. (Jump in the way back machine to see what it looked like before, as seen above.)

I loved the opportunity to build a site focused on social good and societal impact. As an extension of the brand work I completed with them, the site had a playful and communal feel that was warm and inviting.

For the home page hero (pictured above), I created a revolving series of video clips that played in the background that complemented, but didn't distract from the message. It was delightful, but sadly lost in the rebuild that took place.

The original site had been in play for well over a decade. (The original brand was from 2001). The team was excited to have such a modern and dynamic refresh. While not a lead-gen focused site in the traditional sense, it did bring a new level of credibility for partnership opportunities and outreach as they grew.

Included in the project was a new content management system that allowed them to modify and add content as needed - including team member profiles when a new member would join.

Danny Anan (Webflow)

While taking on your spouse as a client may cause anxiety for some, I'm pleased to report that was not the case as I built this site for my wife's counseling practice. The implication however is that it will never be truly done, and we will keep improving it after launching in July 2026.

Since the website is the only marketing asset aside from word of mouth referrals, having a graceful transition from Wordpress to Webflow was important and required planning. I meticulously mapped out 130+ URL redirects so that any previous links or bookmarks would automatically forward to the new and improved page that matched.

The practice has continued growing over the years, marked by the merger of a highly regarded play therapy practice that folded into Charis in the months leading up to the new site. The original site was very dated, cumbersome, and confusing to update. Moving everything to a refreshed design and platform was a huge improvement aesthetically and functionally.

The therapists were thrilled with how the new site reflected the practice and their own clinical profile.

Would you believe me if I told you there were no analytics on the previous site? As crazy as that sounds, it was the truth. We had no way of knowing what traffic was like or where people were coming from. In the three weeks since the new site launched, we've seen 1.1k unique visitors and 4.7k page views - with 44% of traffic being organic search. Summer is typically slow for the practice, so it will be interesting to see how the monthly average pans out for the rest of the year.

Events (workshops, groups, and intensives) are an increasing aspect of the practice, so building an easy way for these to be added and managed on behalf of the therapists who run them was a game changer.