Two decades of creative work across functions
No matter the role I've played or industry I've occupied, my relentless desire remains to create and build impactful and meaningful experiences. Below you'll see examples of what I've done across mental health, B2B enterprises, and scrappy startups.
Product Design
If you're one of the 20M members of UnitedHealthcare, you've already had your hands on some of my product work. I led the team who designed the benefits enrollment experience and Individual Health Record on myuhc.com. I've also built products outside of healthcare in industries like construction tech and fintech.
Brand Design
As a culture today we are desperate for unique and relatable brands that make us feel something special. I love every aspect of building a brand from logomark, color palette, and iconography, to voice and tone work that defines how the written word brings it to life in narrative form.
Website Design
Browsers and inboxes have become the world's way of getting to know you and what you're about. My process for building delightful websites and emails starts with a solid understanding of your audience, their intentions, and how to measure effectiveness and success.
Events & Experiences
Creating in-person and online experiences for employees, customers, or prospects is a unique type of work and fun. I love the thrill of planning and executing offsites, conferences, or retreats tailored to an audience and purpose that will be remembered and raved about.