Brand & Identity Design
Learn what this engagement looks like across scope, timeline, deliverables, and how we'll work together throughout the entire project.
Brand Design Overview
We'll start with a discovery and workshopping process so I can get crystal clear on your audience, vision, and values. As we progress into the design phase, there will be check-ins at each stage which are designed to be collaborative, educational, and energizing. Instead of a big reveal, you'll see the final brand come to completion with thoughtful iteration and caring attention.
Who It's For
Organizations or products that launched with minimal identity investment while proving viability and market fit.
Length of Engagement
A full brand design process can take between 2-3 months depending on the nature of the business and needs.
Upon completion, you'll walk away with a full brand toolkit ready for business.
Logomarks / Logotypes
Versions for use cases across horizontal, vertical, and square, along with approved colorways and options including the URL. Files for print and digital will be named and organized, ready for use.
Voice & Tone Guide
Ensure consistency and impact when talking to your audience. You'll have examples of how you say "this" not "that", characteristics, grammatical do's and don'ts, and copy samples for reference.
Full Color Palette
Not just the colors you use, but when and how to use them, along with combinations that are approved to ensure appropriate contrast and readability. Delivered as swatches, reference guides, and markdown files.
Typography Set
Give your text more character. Typefaces will be provided as font files along with usage guidelines for variations like headings, body copy, numerical use, and labels.
Iconography Set
We'll create and have icons ready to support your most common use cases across web, print, and product needs.
Image & Video Guides
Whenever the need arises for photography, video, or illustration assets within your ecosystem, this will ensure they're aligned with your brand aesthetic.
Style Guide
This centralized resource will show your internal team and external partners how all of the above work together, ensuring brand consistency and integrity.
How designing a brand looks from start to finish.
In order to get to the deliverables listed above, this is what you can expect during our brand design project.
1.
Discovery
You'll spend time educating me on what you're about, who you serve, and why it matters to both of you.
2.
Workshop Series
I'll lead two sequential workshops that draw out your unique DNA when it comes to competitors, archetypes, and attributes.
3.
Establishing The mark
As the first order of business, we'll work on determining if you are best served by a logomark (includes a symbol - think Toyota or Tesla) or a logotype (the name is the logo - think Ford or Uber). We'll start with a broad swath of options and refine the ones that work best over multiple rounds of feedback and revisions.
4.
Color & Typography
After the mark is established, we'll identify the color palette and typefaces that best support it. This will include multiple rounds of exploration, feedback, and revision.
5.
Additional Visual Styles
The final step will involve reviewing mood boards to set styles for photography, icons, and illustrations that support the mark, color, and typography that's been established.
6.
Asset Delivery & Brand Guide
You'll take delivery of all source files and production assets, along with a brand guide that gives your team and partners useage guidelines to follow
What I'll need from you
- Clear articulation of the problem you solve and who you solve it for
- An understanding of your competitive landscape
- Access to team members and clients during discovery and workshops
- A singular, named decision maker who has authoritative decision making power for your organization (it's probably you)
Let's talk about where we can take your brand together
Samples of brand design work
View projects in more detail here.
